Ever-popular for the summer, spiked seltzer-style drinks are continuing to be in demand from consumers who are looking for light, low-ABV refreshments. This year, BON & VIV Spiked Seltzer is inviting people to try what it calls a "better basic," acknowledging that many people are drawn to the allure of go-to products like avocado toast, flower crowns and vodka sodas, with the brand calling the latter "the blandest offender."
BON & VIV Spiked Seltzer is offered in seven flavors with zero sugar, 4.5% ABV and cans that should be shared on social media. To kick off the summer celebrations, BON & VIV Spiked Seltzer is hosting a contest across social media that gives people the chance to win $30,000 by sharing how they're going to "ban basic."
What's Driving This Trend
- Better Basic Beverages
- Opportunity for beverage companies to rebrand and offer basic products with an updated twist, like BON & VIV's Spiked Seltzer.
- Low-abv Alternatives
- Opportunity for beverage companies to expand their low-ABV drink options and meet a growing demand for light, refreshing drinks like spiked seltzers.
- Social Media Driven Campaigns
- Opportunity for companies to leverage social media to market their products and gain audience engagement through contests and influencer partnerships.
Who This Affects Most
- Beverage Industry
- Opportunity for beverage companies to innovate and offer new products in response to the growing demand for low-ABV and better basic beverages like BON & VIV's spiked seltzer.
- Alcohol Industry
- Opportunity for alcohol companies to expand beyond traditional beer and wine offerings and introduce new low-ABV alternatives such as spiked seltzers.
- Marketing Industry
- Opportunity for marketing companies to create unique, social media-driven campaigns like BON & VIV's contest to engage with audiences and promote products in an interactive way.
