Just in time for the official start of summer, Dunkin has debuted a new Kit Kat Coolatta drink. Part-candy bar and part-frozen drink, this icy beverage is the ultimate way to beat the summer heat.
The new Kit Kat Coolatta is the latest addition to Dunkin's ever-expanding Coolatta lineup. The drink starts with the classic Vanilla Bean Coolatta base, which is then blended with real Kit Kat pieces. The result is a vanilla-chocolate shake with the satisfying crunch of wafer cookie pieces.
While the drink is available nationwide as of June 26th, those in New York City can sample the beverage a day early at the Dunkin location at 210 West 38th Street in Manhattan. It is this store that is being transformed into a temporary urban island oasis for New Yorkers in need of a mini vacation.
Image Credit: <i> Dunkin.</i>
Why This Trend Is Growing
- Candy Bar-inspired Drinks
- Businesses in the food and beverage industry can innovate by creating candy bar-inspired drinks to cater to consumers who want unique and indulgent flavor experiences.
- Blended Frozen Beverages
- The food and beverage industry has an opportunity to create more blended frozen beverages with various mix-ins to provide customers a refreshing and crunchy treat during the summer season.
- Limited-time Offerings
- Restaurants and cafes can capitalize on the hype and buzz generated by limited-time offerings to attract customers and build brand awareness.
Industries Being Reshaped
- Fast Food
- Fast food chains can leverage blended frozen candy bar drinks to capture customers craving a sweet and refreshing summer treat.
- Coffee Shops
- Coffee shops and cafes can attract new and existing customers by offering limited-time drink offerings and providing a unique in-store experience.
- Retail
- Retail stores can collaborate with food and beverage brands to offer exclusive flavor profiles, such as candy bar-inspired drinks, to incentivize customer purchases and boost sales.
