OH! is an Adaptogen- and CBD-Infused Sparkling Water
Laura McQuarrie — June 28, 2019 — Lifestyle
References: seasonofvictory & packagingoftheworld
OH! is the name of an infused sparkling water concept that's packed with adaptogens and CBD. The canned, non-psychoactive sparkling water products are offered in refreshing varieties like grapefruit, watermelon and cucumber, which intentionally boast illustrations of each vibrant fruit flavor rather than any reference to CBD's source plant, as it is often misunderstood. The conceptual branding and packaging for the product is described as "a distinct alternative to the popular 'medical' solutions currently created for this market."
The name of the infused sparkling water products references both H2O and part of the molecular structure of CBD.
Health-conscious consumers are helping the sales of sparkling beverages to skyrocket, especially as they are drinking less sugary soda yet are still looking for texture-rich, better-for-you alternatives.
The name of the infused sparkling water products references both H2O and part of the molecular structure of CBD.
Health-conscious consumers are helping the sales of sparkling beverages to skyrocket, especially as they are drinking less sugary soda yet are still looking for texture-rich, better-for-you alternatives.
Trend Themes
1. Adaptogen-infused Beverages - The popularity of adaptogens in wellness culture provides an opportunity for beverage companies to create innovative products that offer stress-relief and other health benefits.
2. Cbd-infused Beverages - The growing demand for CBD products presents a disruptive innovation opportunity for beverage companies to create refreshing and functional beverages that provide the benefits of CBD.
3. Non-psychoactive Sparkling Water - The trend towards non-psychoactive beverages allows beverage companies to cater to health-conscious consumers who seek refreshing and flavorful alternatives without the psychoactive effects of traditional CBD-infused products.
Industry Implications
1. Beverage Industry - The rise in demand for adaptogen-infused and CBD-infused beverages provides an opportunity for the beverage industry to innovate and capture a growing market segment of health-conscious consumers.
2. Wellness Industry - The trend of adaptogen-infused beverages aligns with the wellness industry's focus on holistic health, offering an opportunity for companies to cater to health-conscious consumers seeking stress-relief and natural remedies.
3. CBD Industry - The increasing popularity of CBD-infused beverages presents a disruptive innovation opportunity within the CBD industry, allowing companies to expand their product offerings and tap into the growing consumer interest in CBD.
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