OH! is the name of an infused sparkling water concept that's packed with adaptogens and CBD. The canned, non-psychoactive sparkling water products are offered in refreshing varieties like grapefruit, watermelon and cucumber, which intentionally boast illustrations of each vibrant fruit flavor rather than any reference to CBD's source plant, as it is often misunderstood. The conceptual branding and packaging for the product is described as "a distinct alternative to the popular 'medical' solutions currently created for this market."
The name of the infused sparkling water products references both H2O and part of the molecular structure of CBD.
Health-conscious consumers are helping the sales of sparkling beverages to skyrocket, especially as they are drinking less sugary soda yet are still looking for texture-rich, better-for-you alternatives.