Vintage Wine Estates' GAZE Wine Cocktail is an innovative new effervescent wine cocktail that's low in calories and unconventionally packaged. While many wine producers are now releasing a variety of products in portable and recyclable canned formats, Vintage Wine Estates opted to package its GAZE Wine Cocktails in recyclable aluminum bottles with twist-off closures.
Targeting active consumers who are passionate about wellness, GAZE Wine Cocktails are offered in unique varieties like Coconut Water-Chardonnay-Moscato and Blueberry-Pomegranate Moscato. According to Vintage Wine Estates president Terry Wheatley, "We noticed many consumers who enjoy wine also practice a lifestyle that includes fitness, yoga, meditation, outdoor activities, self-care and other positive pursuits. We wanted to appeal to them by combining wine with some of their favorite ingredients in a modern, fun, easy-to-enjoy wine cocktail."