Individuals, who have not seen the Mona Lisa in real life at the Louvre, might wonder what the experience is like. Those who have visited Leonardo DaVinci's most notable work, have questions about the essence of her mysterious smile, perhaps. Perrier's new ad, however, depicts Mona Lisa in real life to extraordinary new heights.
In collaboration with marketing agency Rosapark, the beverage company launches 'The Extraordinaire Mona Lisa.' The video shows the iconic persona "kissing a girl, dancing in public, and drinking [...] Perrier water." The video is quite vibrant and dynamic. For inspiration, the creators tap into the aesthetics and energy of Gen Z, signaling that the target demographic for this art-driven and ultra-playful campaign is a younger audience.