Individuals, who have not seen the Mona Lisa in real life at the Louvre, might wonder what the experience is like. Those who have visited Leonardo DaVinci's most notable work, have questions about the essence of her mysterious smile, perhaps. Perrier's new ad, however, depicts Mona Lisa in real life to extraordinary new heights.
In collaboration with marketing agency Rosapark, the beverage company launches 'The Extraordinaire Mona Lisa.' The video shows the iconic persona "kissing a girl, dancing in public, and drinking [...] Perrier water." The video is quite vibrant and dynamic. For inspiration, the creators tap into the aesthetics and energy of Gen Z, signaling that the target demographic for this art-driven and ultra-playful campaign is a younger audience.
What Makes This Trend Stand Out
- Artistic Advertising
- Opportunity for brands to create eye-catching and creative ads inspired by fine art.
- Art Experiences
- Creating immersive experiences that bring famous artworks to life in new and unexpected ways.
- Youth-centric Marketing
- Leveraging the aesthetics and energy of Gen Z to engage younger audiences in advertising campaigns.
Sectors Adopting This
- Beverage
- Beverage companies can explore partnerships with artists to create visually captivating ads that resonate with consumers.
- Advertising
- Advertising agencies can offer innovative campaigns that incorporate fine art elements to attract clients looking for unique and attention-grabbing ads.
- Art and Culture
- Art institutions and museums can collaborate with brands to bring artworks to life through immersive experiences, reaching new audiences and generating revenue.
