The Magners Rosé Cider has been unveiled by the Ireland-based cider brand as a new libation that builds on the popularity of rosé wine, pink gin and other blush libations. Featuring a 4% ABV and packaged in bespoke glass bottles, the cider is best served over ice and has a light, refreshingly flavor profile that is ideal for consumption during the warmer months. The drink will be available at on-trade at bars and restaurants in Scotland starting in June with availability in England and Wales come July.
Commercial and Marketing Director at C&C Duncan Frew spoke on the new Magners Rosé Cider saying, "The introduction of Magners Rosé will certainly pique the interest of consumers across the UK. Tapping into the global trend for pink gin and rosé wine, its light blush colour, eye catching POS and bespoke glassware is sure to stand out both behind the bar and in hand. With the growth of rosé cider elsewhere around the world, we’re confident that this delicious tasting Magners Rosé, will hold the same appeal.”