Angry Orchard Unveils New Blueberry Rosé Hard Cider for the Summer
Mickey Phoon — April 24, 2023 — Lifestyle
References: streetinsider
Angry Orchard has revealed its latest Blueberry Rosé Hard Cider for the summer season. Joe Gaynor, Cider Maker for Angry Orchard, said: "An evolution of our Rosé that we first tested at the Orchard before taking it nationally years ago, Blueberry Rosé is another great example of a cider that started as a small innovation here at the Cider House then grew into something all Angry Orchard fans can pick up this summer."
The Blueberry Rosé Hard Cider features a curated mixture of ten bittersweet and culinary apples balanced with actual blueberry juice and apple-forward cider for a subtle blueberry note and a ruby red color appearance. The cider comes with 6 percent alcohol by volume and is ideal for consumers looking for a delicious cider featuring the blueberry rosé taste for the summer. The Blueberry Rosé Hard Cider is available individually or in variety packs.
Image Credit: Angry Orchard
The Blueberry Rosé Hard Cider features a curated mixture of ten bittersweet and culinary apples balanced with actual blueberry juice and apple-forward cider for a subtle blueberry note and a ruby red color appearance. The cider comes with 6 percent alcohol by volume and is ideal for consumers looking for a delicious cider featuring the blueberry rosé taste for the summer. The Blueberry Rosé Hard Cider is available individually or in variety packs.
Image Credit: Angry Orchard
Trend Themes
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Fruit-infused Hard Ciders — There is an opportunity for beverage companies to experiment with different fruit combinations in hard ciders to attract consumers who are looking for new and exciting flavor profiles this summer.
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Culinary Apple Varieties — Cider makers can explore the use of different culinary apple varieties to create a well-balanced taste and aroma in their ciders, providing consumers with unique and customizable cider experiences.
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Small-scale Innovation — This example of a small innovation starting in-house and eventually becoming a nationally-known product proves the potential for businesses to develop and test products in-house before scaling up to reach a larger market.
Industry Implications
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Alcoholic Beverage Industry — Opportunities exist for beverage companies to explore the use of different fruit and apple varieties to create unique and customized ciders to appeal to their target market this summer.
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Food and Beverage Retail Industry — Retailers can capitalize on the rising demand for fruit-infused hard ciders by showcasing a variety of offerings and featuring new and innovative flavors to attract curious consumers.
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Agricultural Industry — Cider makers can collaborate with apple farmers and explore the use of different culinary apple varieties to create new and unique cider experiences, creating a potential demand for specific apple varieties and supporting small-scale agriculture.
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