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Energizing Convenience Brand Refreshments

The Quake Energy Drink will Come in Four Flavor Options

— June 20, 2019 — Lifestyle
The Quake energy drink has been unveiled by 7-Eleven as a new private label product that will offer consumers a way to boost their alertness in an alternative way.

Free from sugar and artificial flavors, the drinks come in four flavor options including Orange Fusion, Original, Tropical Lemon and Berry Blast. Each one contains creatine, electrolytes, COQ10 and branched chain amino acids, which will likely make the refreshments a welcome product to sporting individuals.

7-Eleven Senior Director of Private brands Tim Cogil spoke on the Quake energy drink saying, "Understanding the needs of our customer is critical to the success of our private brands program. Customers were telling us they want an energy drink that provides more benefits than the traditional energy drink brands offer today. Our new brand, Quake, was developed based on customer feedback and incorporates the highest quality and right mix of ingredients that make it unique in the energy space.
Trend Themes
1. Sugar-free Energy Drinks - The rise of sugar-free energy drinks made with natural ingredients presents a disruptive innovation opportunity for beverage companies to cater to health-conscious customers.
2. Personalized Private Label Products - As more customers seek unique options, personalized private label products are becoming a disruptive innovation opportunity for retailers, offering them a chance to tap into customer needs and preferences.
3. Functional Ingredients Energy Drinks - Functional ingredients such as creatine, COQ10, and amino acids are driving the innovation in the energy drinks market as manufacturers are creating beverages that cater to specific audiences, such as sports enthusiasts.
Industry Implications
1. Beverage Industry - As more consumers become health-conscious, the beverage industry has an opportunity to capitalize on the trend by offering sugar-free energy drinks made with functional ingredients.
2. Retail Industry - The rise of private label products presents a disruptive opportunity for retailers to offer personalized options and cater to the unique needs of their customers.
3. Sports Nutrition Industry - Functional energy drinks that contain ingredients such as creatine and amino acids cater to the needs of sports enthusiasts and represent a disruptive innovation opportunity for the sports nutrition industry.
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