Season three of The Handmaid's Tale on Hulu is promoted through a daring and socially driven campaign.
The marketing initative is centered around a glaring gender gap in statue representation. There is a total of 150 statues across New Yor City, with only five honoring women. The city promises to fix the considerable difference by installing more monuments that pay homeage to names like Billie Holiday, Kathrine Walker, and more. Streaming service Hulu, however, turns this disparity into a promotional campaign for the Handmaid's Tale. For only one day, the company is "upping the ante with more than 100 statues." These will boast 140 "invisible" statues that are "made from mirror material." This campaign will transpire on June 7th.
Photo Credits: Elly Dassas/ Hulu
The Handmaid's Tale on Hulu is Highlighted Through a Call-out
Kalina Ned — June 7, 2019 — Marketing