Scotties® Represents Softness With a New Brand Mascot Named Scottie
Jana Pijak — May 29, 2019 — Marketing
References: scotties
Scotties®, Canada's #1 facial tissue is getting a makeover thanks to its new brand mascot, an adorable puppy appropriately named Scottie. The puppy is the new face of the tissue brand and is representative of "softness and strength" -- two traits that are synonymous with Scotties® products.
Unveiled alongside a revamped logo, the new brand mascot is part of Scotties® updated and integrated marketing campaign which aims to grow consumer loyalty. The adorable puppy has already been featured in a recent television ad by the brand and will be gracing marketing on its social channels, print ads as well as its in-store creative displays.
Scotties® decision to rebrand illustrates the company's desire to leave a more lasting impression on consumers and speaks to the brand's growing social media presence and its mascot's viral appeal.
Unveiled alongside a revamped logo, the new brand mascot is part of Scotties® updated and integrated marketing campaign which aims to grow consumer loyalty. The adorable puppy has already been featured in a recent television ad by the brand and will be gracing marketing on its social channels, print ads as well as its in-store creative displays.
Scotties® decision to rebrand illustrates the company's desire to leave a more lasting impression on consumers and speaks to the brand's growing social media presence and its mascot's viral appeal.
Trend Themes
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Brand Mascots — Businesses can leverage the power of brand mascots to create an emotional connection with consumers and strengthen brand loyalty.
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Integrated Marketing Campaigns — Integrating marketing efforts across different channels, including TV, social media, print ads, and in-store displays, can amplify brand messaging and increase consumer engagement.
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Social Media Presence — Establishing a strong presence on social media platforms can help brands connect with a wider audience and generate viral appeal through engaging content.
Industry Implications
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Consumer Goods — Introducing brand mascots and implementing integrated marketing campaigns can provide a competitive edge and foster brand loyalty in the consumer goods industry.
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Advertising and Marketing — The rise of brand mascots and the need for integrated marketing campaigns create opportunities for agencies in the advertising and marketing industry to offer innovative and comprehensive strategies.
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Social Media Marketing — Creating engaging content and leveraging viral appeal through social media platforms can help businesses thrive in the growing field of social media marketing.
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