In the same way that JaM Cellars launched bottled products inspired by the concept of eye candy, CandyCans is a new product that shares California Candy Dry Rosé in a convenient and aesthetically pleasing format. The canned wine is available in four-packs and cases of six, making it easy to share the 12.1% ABV dry fermented rosé, made from a blend of syrah and grenache grapes. The California Candy Dry Rosé is said to be fresh and vibrant with notes of berry, melon and fresh flowers.
As well as offering its California Candy Dry Rosé in all-new CandyCans, JaM Cellars introduced ButterCans as a convenient way for consumers to enjoy its Butter Chardonnay in the summer.
Canned wine is becoming increasingly favored by young drinkers who appreciate the relaxed nature of the portable packaging format and the portion control it offers.