Female-Founded 'Bev' Challenges the Male-Dominated Alcohol Industry
Laura McQuarrie — April 17, 2019 — Lifestyle
References: drinkbev & prnewswire
'Bev' is a female-founded beverage company that's disrupting an industry in which women are underrepresented with its canned rosé wine.
The rosé itself is described as crisp, dry and "a lil' fizzy" with aromatic berry, white peach and watermelon notes. Beyond sharing a modern wine that's fun to drink, the brand envisions creating a drinking culture and female-friendly spaces that are centered on inclusivity and respect—and Bev's mission is reflected on its packaging, which expresses its desire to "Break the Glass."
Bev recently secured an investment from Founders Fund, marking the tech venture capital firm's first-ever alcohol investment. This support is set to help Bev expand its platform, invest in product development and share its canned rosé wine across the United States.
The rosé itself is described as crisp, dry and "a lil' fizzy" with aromatic berry, white peach and watermelon notes. Beyond sharing a modern wine that's fun to drink, the brand envisions creating a drinking culture and female-friendly spaces that are centered on inclusivity and respect—and Bev's mission is reflected on its packaging, which expresses its desire to "Break the Glass."
Bev recently secured an investment from Founders Fund, marking the tech venture capital firm's first-ever alcohol investment. This support is set to help Bev expand its platform, invest in product development and share its canned rosé wine across the United States.
Trend Themes
1. Canned Wine Sales - Bev's success with canned rosé wine shows an opportunity to capitalize on the increasing popularity of canned wine products.
2. Female-founded Brands - Bev's success shows a growing trend in consumers' preference for female-founded and socially conscious brands.
3. Women in the Alcohol Industry - Bev's success highlights an opportunity to promote diversity and gender representation in the male-dominated alcohol industry.
Industry Implications
1. Wine Industry - The success of Bev's canned rosé wine disrupts the traditional bottle-centric wine industry and shows potential for further innovation in canned wine products.
2. Beverage Industry - Bev's success with its female-focused brand and canned wine product presents an opportunity for further innovation and diversification in the beverage industry.
3. Venture Capital Industry - Bev's recent investment from Founders Fund shows a growing interest in supporting socially-conscious and female-founded brands, presenting an opportunity for other venture capital firms to do the same.
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