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Female-Founded 'Bev' Challenges the Male-Dominated Alcohol Industry

 - Apr 17, 2019
References: drinkbev & prnewswire
'Bev' is a female-founded beverage company that's disrupting an industry in which women are underrepresented with its canned rosé wine.

The rosé itself is described as crisp, dry and "a lil' fizzy" with aromatic berry, white peach and watermelon notes. Beyond sharing a modern wine that's fun to drink, the brand envisions creating a drinking culture and female-friendly spaces that are centered on inclusivity and respect—and Bev's mission is reflected on its packaging, which expresses its desire to "Break the Glass."

Bev recently secured an investment from Founders Fund, marking the tech venture capital firm's first-ever alcohol investment. This support is set to help Bev expand its platform, invest in product development and share its canned rosé wine across the United States.