Cheese, wine and crackers are commonly enjoyed alongside one another and this summer, Cheez-It and House Wine collaborated to offer a limited-edition product pairing. The product for wine lovers and cracker fans alike takes the form of a single box of cheesy crackers with the Original Red Blend box of House Wine that can be poured directly from the same box via a spout.
According to Jeff Delonis, senior marketing director for Kellogg's U.S. Snacks division, "Many of our fans were already exploring pairing different wines with Cheez-It." Now, this packaging design makes it even easier to appreciate the taste of red wine with cheesy crackers for picnics, backyard gatherings and other occasions for summer entertaining.
Cheez-It also recommends pairing White Cheddar and rosé, and the Extra Toasty crackers with Sauvignon Blanc.