Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Waitrose is the First Supermarket to Sell The Uncommon's Wine

 - Jun 20, 2019
References: dailymail
Uk-based winemakers The Uncommon becomes the first-ever English sparkling canned wine to be available at a supermarket. Waitrose features two different premium wines that are crisp and dry -- there is the option of a fruity pinot noir bubbly rose or a bubbly white wine that is crafted from Bacchus grapes.

The grapes are hand-harvested to ensure that every can is made with high-quality ingredients. The cans are constructed from aluminum and are adorned in quirky designs. Notably, the wine is vegan, made with low sugar content, and the packaging is entirely recyclable. The bubbly white wine is named 'Gerald' and is made with the aforementioned grapes along with notes of peach, fresh cut grass, grapefruit, and elderflower. The rose is named 'Eleanor' and it features notes of red fruits such as raspberry and strawberry along with a hint of wet stone.