LO SECCO Prosecco DOC Brut Nature is Vegan-Friendly
Michael Hemsworth — August 12, 2025 — Lifestyle
References: loseccoprosecco & foodbev
LO SECCO Prosecco DOC Brut Nature has made its US debut as a high-quality sparkling wine that responds to increasing calls amongst consumers for low-calorie options. The vegan-friendly sparkling wine is crafted in the Veneto wine region in Italy and boasts bright tasting notes of white peach, pear and apple throughout, while also featuring a modest 11% ABV. The zero sugar sparkling wine comes in with no additives with a lively, crisp flavor profile that's perfect for sipping on its own or incorporating into your choice of cocktail.
Founder and CEO Monika Elling spoke on the LO SECCO Prosecco DOC Brut Nature saying, "Lo Secco is for those who want to celebrate without compromise. It's crisp, fresh, and beautifully crafted—zero sugar, low carb, and clearly labeled, balancing indulgence with wellness and longevity goals. It's how wine should be."
Founder and CEO Monika Elling spoke on the LO SECCO Prosecco DOC Brut Nature saying, "Lo Secco is for those who want to celebrate without compromise. It's crisp, fresh, and beautifully crafted—zero sugar, low carb, and clearly labeled, balancing indulgence with wellness and longevity goals. It's how wine should be."
Trend Themes
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Zero-sugar Alcohol Beverages — The rise of zero-sugar alcohol options aligns with consumer desires for healthier indulgences without compromising taste.
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Vegan-friendly Wines — The introduction of vegan-friendly wines like LO SECCO caters to dietary preferences and expands market accessibility for ethical consumers.
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Low-calorie Drinks — An increase in low-calorie drink offerings satisfies the health-conscious consumer's pursuit of a balanced lifestyle.
Industry Implications
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Alcoholic Beverage Industry — The alcoholic beverage industry is innovating by producing healthier, no-sugar options that meet evolving consumer health trends.
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Health and Wellness Industry — The health and wellness industry benefits from the integration of more health-oriented alcoholic beverages that appeal to wellness-focused drinkers.
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Hospitality and Dining Industry — Restaurants and bars can capitalize on the trend of low-calorie, vegan-friendly sparkling wines to attract a broader demographic of health-conscious patrons.
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