Lisa Strömros, Jenny Almén, and Linnéa Samuelsson are students from Mackademin and the three created a packaging design for alcohol-free wine, Clouds of North. The design features carton board adorned in digitally printed visuals, spotlighting the audience that prefers dealcoholized beverages.
It sits in a beautiful box that is created to have a special unboxing experience in an interactive manner. Notably, this can be repeated so customers can show their guests the feature. The top of the box features a pull tab that slowly unveils the bottle in a tilted angle, accompanied by a small description of the product. The opening of the original box's structure acts as a rest for the bottle's neck when the tab is pulled and the back of the box functions as a wine bottle holder.
What Makes This Trend Stand Out
- Interactive Packaging Design
- Disruptive innovation opportunity: Develop interactive packaging designs that provide a unique and engaging unboxing experience for customers.
- Digitally Printed Visuals
- Disruptive innovation opportunity: Explore the use of digitally printed visuals on packaging to create visually appealing and customized designs.
- Dealcoholized Beverage Market
- Disruptive innovation opportunity: Tap into the growing market of alcohol-free and dealcoholized beverages by creating innovative packaging solutions that attract consumers seeking alternative drink options.
Sectors Adopting This
- Packaging Design
- Disruptive innovation opportunity: Embrace interactive packaging design technologies and methodologies to revolutionize the packaging industry.
- Digital Printing
- Disruptive innovation opportunity: Develop advanced digital printing techniques and technologies to meet the demand for visually appealing and customizable packaging designs.
- Beverage Industry
- Disruptive innovation opportunity: Capitalize on the trend of health-conscious consumers by creating innovative packaging solutions for alcohol-free and dealcoholized beverages.
