No one knows what plus-size shoppers want better than the people who actually wear the clothing, which is why the Refinery29 x ELOQUII collection is so groundbreaking. For the first time in its five-year history, ELOQUII crowdsourced an entire collection based on feedback from the brand's community.
ELOQUII is a popular fashion brand that has been making stylish clothing for women sizes 14+ for years now. For its latest line, the brand teamed up with the online publication Refinery29, which is popular among Millennial women. ELOQUII then surveyed 1,000 women across the US and hosted three digital forums with 29 Ambassadors. The result is the Refinery29 x ELOQUII collection, which was made for women sizes 12 to 28, based entirely on community feedback. Dubbed 'The Weekender,' the new collection is filled with pieces that will take the wearer from brunch to date night.
With plus-size shoppers historically left out of the design process, this crowdsourced clothing line sets a great example for how brands can make their design process more inclusive.
Image Credit: <i> ELOQUII.</i>
Key Themes Behind This Trend
- Crowdsourced Fashion
- Brands can tap into their community for feedback on clothing lines, improving inclusivity.
- Sizing Inclusivity
- Designing clothing for a variety of sizes, especially larger sizes, can lead to a wider customer base and increased sales.
- Digital Fashion Forums
- Hosting digital forums for feedback can increase customer engagement and improve the design process.
Where This Applies
- Fashion
- Incorporating community feedback into clothing lines can lead to more successful and inclusive designs.
- Retail
- Retailers can improve customer engagement by hosting digital forums for clothing feedback and sizing inclusivity.
- E-commerce
- Online retailers can tap into their customer base for feedback and improve their design process for clothing lines, ultimately increasing sales.
