According to a recent study, the hashtag #ParentFail peaks during the back-to-school season, and in an effort to appreciate parents across the United States, frozen pizza brand Red Baron has launched the 'Parent Win' campaign. The campaign features a series of online videos and in-person 'Parent Win Stations' that include free pizza and other branded swag.
The Parent Win commercials include a mom overcoming seemingly impossible challenges put forth by her children including walking downstairs covered in toys to catching a mid-flight fishbowl headed for destruction. The video prioritizes "you time," stating that eating the frozen pizza creates "less dishes equals more you time."
The Parent Win campaign by Red Baron celebrates the accomplishments of parents, which will likely result in higher brand loyalty from these consumers.