Eminence Organic Skin Care launched the Pure Forest Collection to bring "the restorative properties of the forest directly to the skin," helping people to reconnect with the natural world and use the powerful properties of natural ingredients to diminish the stress of everyday life. The three-piece collection spotlights ingredients like mushrooms—specifically reishi and snow mushrooms—and birch water for their ability to amplify radiance.
Snow mushroom (also known as snow fungus, snow ear, or white jelly mushroom) is ultra-hydrating, useful for promoting the production of collagen and has a smaller molecular size than hyaluronic acid. Birch water is beneficial for its ability to purify and detoxify the skin, making these natural ingredients a powerful pair. These supercharged ingredients can be found in the Birch Water Purifying Essence, the Snow Mushroom Moisture Cloud Eye Cream and the Snow Mushroom & Reishi Masque.
Why This Trend Is Growing
- Forest-inspired Skincare
- Create a line of skincare products that use natural ingredients from forests to amplify radiance and promote overall wellness.
- Supercharged Ingredients
- Use ultra-hydrating and purifying natural ingredients like snow mushroom and birch water to create skincare products with powerful benefits for the skin.
- Reconnecting with Nature
- Develop products that help people reconnect with nature and incorporate its restorative properties into their daily skincare routine.
Industries Being Reshaped
- Organic Skincare
- The organic skincare industry could incorporate forest-inspired ingredients to create products with powerful benefits and appeal to customers seeking natural solutions.
- Natural Beauty
- The natural beauty industry could incorporate the restorative properties of nature into their product lines by using supercharged natural ingredients like snow mushroom and birch water.
- Wellness
- The wellness industry could incorporate forest-inspired skincare products into their offerings to help customers reduce stress and promote overall wellness through self-care.
