Eminence Organic Skin Care launched the Pure Forest Collection to bring "the restorative properties of the forest directly to the skin," helping people to reconnect with the natural world and use the powerful properties of natural ingredients to diminish the stress of everyday life. The three-piece collection spotlights ingredients like mushrooms—specifically reishi and snow mushrooms—and birch water for their ability to amplify radiance.
Snow mushroom (also known as snow fungus, snow ear, or white jelly mushroom) is ultra-hydrating, useful for promoting the production of collagen and has a smaller molecular size than hyaluronic acid. Birch water is beneficial for its ability to purify and detoxify the skin, making these natural ingredients a powerful pair. These supercharged ingredients can be found in the Birch Water Purifying Essence, the Snow Mushroom Moisture Cloud Eye Cream and the Snow Mushroom & Reishi Masque.