While making the switch from using antiperspirants or aluminum-based deodorants to free-from deodorants that are cleanly formulated, some consumers experience a detoxification process that changes the bacterial cultures under the arms—unfortunately, as a result, many people simply write off natural deodorants and fail to realize that it can take a while for the body to fully detox from aluminum.
Nala is a Canadian brand that makes cruelty-free deodorant products that are free from not just aluminum but also parabens, phthalates, petroleum and carcinogens. According to the brand, "Applying at night allows you to expedite this process by detoxing while you sleep."
Nana's Detox deodorant is meant to help ease the transition to using a natural or free-from deodorant, and the brand is clear about the fact that people may experience more sweat and odors during this temporary phase.
Why This Trend Is Growing
- Nighttime Detox Deodorants
- Free-from deodorants that detox while you sleep disrupt the traditional market of antiperspirants and aluminum-based deodorants.
- Clean Deodorant Formulation
- The development of deodorants that are formulated without aluminum, parabens, phthalates, petroleum and carcinogens offers a disruptive innovation opportunity in the hygiene industry.
- Detoxification Process Experience
- The recognition and understanding of the detoxification process while transitioning to natural or free-from deodorant provides an opportunity to market education and a better transition to the consumer.
Industries Being Reshaped
- Personal Hygiene Industry
- With the development and demand of free-from deodorants, traditional personal hygiene companies can look towards clean formulation and detox deodorants to innovate and offer new products.
- Natural Beauty Industry
- Nala's Detox deodorant illustrates the innovation opportunities in the natural beauty industry through the development and education of clean deodorant formulation.
- Wellness Industry
- The experience and awareness of the detoxification process upon switching to natural or free-from deodorants stresses the importance of promoting wellness through natural hygiene products.
