Clean Performance-Forward Deodorants

The 'No. 3161 Game Changing Deodorant' is Aluminum-Free

Designed for individuals with active routines, Doc & Glo’s ‘No. 3161 Game Changing Deodorant’ offers a clean, aluminum-free formula that provides effective odor protection while maintaining a skin-friendly approach. As warmer temperatures and increased activity demand reliable solutions, this deodorant is formulated to deliver long-lasting freshness without the use of aluminum.

Doc & Glo, founded by professional tennis player Sloane Stephens, focuses on high-performance body care tailored for individuals with busy and physically demanding lifestyles. Drawing from her experience as a frequent traveler and athlete, Stephens developed the brand to offer practical and results-driven solutions that support overall well-being.

Adding a personal touch, ‘No. 3161’ is "named after Stephens’ grandparents’ childhood home, reflecting the brand’s emphasis on balancing care and performance." By combining functional ingredients with a meaningful foundation, the deodorant is positioned as a thoughtful addition to an active personal care routine.

Image Credit: Doc & Glo

Aluminum-free Formulations
Innovations in personal care focus on aluminum-free deodorants that prioritize skin health while effectively managing odor.
Performance-driven Personal Care
Emerging body care products are designed to cater to active lifestyles, offering enhanced functionality for busy individuals.
Personalized Brand Narratives
Consumers are gravitating towards products with meaningful stories or personal connections, enriching the value proposition of personal care items.

Who This Affects Most

Personal Care
The demand for clean and effective deodorants is prompting growth in the personal care industry with products targeting active consumers.
Athletic Lifestyle Brands
Brands that bridge the gap between active living and daily care routines are gaining traction, offering specialized solutions for athletes and fitness enthusiasts.
Health-conscious Consumer Goods
The desire for safer, health-oriented products is encouraging innovation within the consumer goods sector, particularly in hygiene and skincare.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 51%
Freshness 44%