Glossier has launched the deodorant version of its signature ‘Glossier You’ fragrance, offering consumers a new way to go about their day freshly. Glossier’s new deodorant is free of aluminum, baking soda, exfoliating acids, and water, all things that can cause unpleasant smells, upset your skin's pH balance, and irritate your skin. The Glossier deodorant is formulated with gentle ingredients to keep you smelling great throughout the day, and the brand has plans to add the new ‘Sandstone’ and ‘Orange Blossom Neroli’ scents to the line.
Elderberry extract and coconut oil condition the skin and lessen smells, while potato starch and magnesium hydroxide aid in moisture absorption. It dries down imperceptibly and doesn't leave a chalky or excessively moist sensation after being swiped on the skin.
The Glossier deodorant’s case is recyclable, reusable, and refillable.
Image Credit: Glossier
What's Driving This Trend
- Aluminum-free Deodorants
- Opportunity for creating new natural deodorants without harmful ingredients like aluminum and baking soda.
- Sustainable Packaging
- Opportunity for creating eco-friendly and recyclable packaging for deodorants and other personal care products.
- Natural Fragrance
- The demand for natural fragrance options in personal care products is increasing, creating opportunities for new natural perfumes and deodorants.
Who This Affects Most
- Personal Care
- Opportunity for personal care companies to develop natural and sustainable deodorants with effective ingredients and eco-friendly packaging.
- Fragrance
- Opportunity for fragrance companies to develop natural fragrances and expand into the deodorant market.
- Packaging
- Opportunity for packaging companies to develop eco-friendly and sustainable packaging solutions specifically designed for personal care products like deodorants.
