Lush's Mercury Retrograde Bath Bomb Nods to a Planetary Event
Laura McQuarrie — September 13, 2019 — Fashion
Lush Cosmetics is preparing to release its 2019 Halloween collection, which is full of fun products like the colorful Mercury Retrograde Bath Bomb. The aromatherapeutic bath bomb references a planetary event that is believed to bring with it times of troubles with travel, technology and communication.
The creative fall bath bomb is packed with soothing ingredients that are sure to help with any frustrations that arise during this trying time, including stress-relieving lemon, stimulating cinnamon and ginger and inflammation-fighting gardenia.
Lush is preparing to release its Halloween collection on September 13th, just ahead of when the next Mercury Retrograde will begin on October 31st and last until November 20th, allowing for plenty of time for soaking with a bath bomb in between.
The creative fall bath bomb is packed with soothing ingredients that are sure to help with any frustrations that arise during this trying time, including stress-relieving lemon, stimulating cinnamon and ginger and inflammation-fighting gardenia.
Lush is preparing to release its Halloween collection on September 13th, just ahead of when the next Mercury Retrograde will begin on October 31st and last until November 20th, allowing for plenty of time for soaking with a bath bomb in between.
Trend Themes
1. Astrology-inspired Bath Products - There is an opportunity for companies to create a line of bath and body products inspired by different astrological events and their associated moods and properties.
2. Aromatherapeutic Cosmetics - Developing cosmetics that utilize the benefits of essential oils and natural ingredients to promote relaxation and well-being could be a disruptive innovation opportunity in the beauty industry.
3. Holiday-specific Product Lines - Designing and marketing product lines tied to specific holidays or events, such as Lush's Halloween collection, can create a sense of urgency and excitement around purchasing certain items.
Industry Implications
1. Beauty and Cosmetics - Companies within the beauty industry can capitalize on the trend of using natural and therapeutic ingredients to create new product offerings that promote overall wellness.
2. Holiday Retail - Retailers can create holiday-specific product lines to appeal to consumers and drive sales during certain times of the year.
3. Wellness and Self-care - Product offerings that promote relaxation and self-care, such as aromatherapy bath products, can be a disruptive innovation opportunity within the health and wellness industry.
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