As more beauty brands leverage consumer loyalty programs to appeal to customers, BlueMercury, a chain of American beauty stores founded in 1999, has joined the ranks of Sephora and Shoppers Drug Mart with the launch of its new 'BlueRewards Program.'
The BlueRewards Program will give consumers benefits and freebies for any frequent shopper. The new rewards program is free for consumers to join and users can sign up online or in person. A 'Silver Member' is a shopper who spends $299 or less in a calendar year, a 'Sapphire Member' is a user who purchases between $300 and $999 annually, and a 'Platinum Member' is a consumer who spends over $1,000 annually at the store. All members will receive a birthday gift, but other treatments and giveaways are reserved for the higher membership levels.