Beauty Pie is upgrading its memberships to include a Beauty Pie Plus model. Previously, the membership system included a monthly limit. SUrveys showed that members felt stifled by the limitations. The brand luxury cosmetics brand, therefore, decided to modify the system to increase consumer satisfaction.
Founded in 2016 by beauty entrepreneur Marcia Kilgore, Beauty Pie's new membership gives members the flexibility to shop when they want due to eliminating the former monthly spending limits. Instead, the beauty brand renews an upfront spending allowance for members every year. Additionally, the upgrade answers to rampant inflation across areas of the supply chain. The new Beauty Pie Plus model follows the company's completion of a Series B financing round.
Image Credit: Beauty Pie