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Lightweight Liquid-to-Powder Foundations

True Portrait Foundation Provides Medium Coverage

— September 2, 2019 — Fashion
Kat Von D Beauty's Lock It Foundation has become a staple for beauty lovers who want to create a full-coverage look and for those who are searching for an option that's a little more lightweight, the brand created the True Portrait Foundation. The lightweight, liquid-to-powder product boasts a vegan formula and comes in an expansive 40-shade range that provides an equal number of options for different skin tones. Additionally, the long-lasting formula leaves the skin with a matte finish that won't clog pores but will move naturally thanks to the Exclusive Elastic Essence effect.

The flexible, cruelty-free foundation from Kat Von D Beauty is packaged in a white component that has a decorative detail that frames the unique True Portrait Foundation shades like Light 006, Tan 057 and Deep 082.
Trend Themes
1. Liquid-to-powder Makeup - Opportunity for makeup brands to create lightweight, vegan-friendly, and multi-shade range products with long-lasting and skin-friendly formulas.
2. Vegan Beauty - Opportunity for beauty companies to cater to the growing demand for vegan and cruelty-free makeup with innovative formulations and inclusive shade ranges.
3. Flexible Packaging Design - Opportunity for beauty brands to incorporate innovative packaging design that is not only functional but also adds a decorative and framing element to their product offerings.
Industry Implications
1. Beauty - Beauty companies can leverage the rise of vegan-friendly and liquid-to-powder makeup trends to disrupt the traditional makeup market with inclusive and innovative products.
2. Cosmetics - Cosmetics industry can cater to the growing demand for sustainable and cruelty-free makeup by introducing innovative and eco-friendly products that appeal to the conscious consumer.
3. Packaging - Packaging industry can work with beauty brands to develop flexible and functional packaging designs that enhance the product experience and add value to consumer offerings.
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