A new long-lasting matte foundation, which is offered in 35 "true-to-you shades" to suit every skin color, is offered by the beloved brand BareMinerals. Titled the 'BarePro® Performance Wear Powder Foundation,' the formula is free from parabens, oils, synthetic fragrances, PEG, tree nut, gluten, and SLS. It also hasn't been tested on animals and is completely vegan.
The long-lasting matte foundation promises to "helps control shine and reduce pore size appearance while giving [users] buildable, breathable full coverage." The innovative formula is weightless and "micro-mesh," featuring 90% vitamins and minerals. This means that skin will breathe freely when applied.
The BarePro® Performance Wear Powder Foundation will last at least 12-hours. Tested by dermatologists, the product is non-comedogenic, non-acnegenic, and hypoallergenic.
Image Credit: bareMinerals
Why This Trend Is Growing
- Long-lasting Matte Foundations
- The rising trend of long-lasting matte foundations can be capitalized upon by beauty brands to introduce more innovative and sustainable formulas.
- Buildable and Breathable Coverage
- Buildable and breathable full coverage formulas for foundations are gaining momentum, presenting opportunities for cosmetic industries to invest in research and create disruptive updated formulas.
- Vegan and Non-toxic Ingredients
- Growing consumer demands for cruelty-free, vegan, and non-toxic ingredients provide innovative opportunities for cosmetic industries to develop and introduce more sustainable makeup products.
Industries Being Reshaped
- Beauty
- The cosmetics industry can introduce innovative, sustainable, vegan and long-lasting matte foundation formulas that cater to the consumers' rising demands.
- Dermatology
- With this innovative formula, dermatology industries can identify opportunities to test and develop similar non-comedogenic, hypoallergenic, and non-acnegenic products.
- Natural and Organic Products
- Developing natural and organic foundations with the same buildable and breathable coverage feature can cater to consumers who prioritize organic, 100% natural, or chemical-free makeup products.
