The L’Oréal Paris True Match Super Blendable Foundation was launched 20 years ago, but has now been reformulated by the brand to keep it relevant for today's changing consumer preferences. The cosmetic product is now formulated to help with skin undertone shade matching, and has no alcohols or fragrances in the mix and is also vegan-friendly. The product is formulated with 80% moisturizing cream along with hyaluronic acid to give it skincare-inspired benefits that are meant to improve the look of skin as it's worn.
The reformulated L’Oréal Paris True Match Super Blendable Foundation comes in a wide range of 45 shades for consumers to choose from and are reported to be easy for shoppers to pick from. The brand reports that 99.5% of consumers surveyed were able to find their True Match shade.
What's Driving This Trend
- Vegan Makeup
- Reformulating existing makeup products into vegan-friendly options to cater to the growing demand for more sustainable and ethical beauty choices.
- Skincare-inspired Makeup
- Incorporating skincare ingredients into makeup products for multitasking benefits that cater to consumers looking for streamlined routines.
- Wider Shade Ranges
- Expanding the shade range of makeup products to be more inclusive and cater to a diverse range of skin tones.
Who This Affects Most
- Cosmetics Industry
- Cosmetics brands can innovate and disrupt the industry by reformulating existing products to be vegan and incorporating skincare ingredients for added benefits.
- Sustainable Beauty Industry
- By providing vegan makeup options, brands cater to consumers looking for more sustainable choices and position themselves as leaders in the sustainable beauty industry.
- Diversity and Inclusion Industry
- Expanded shade ranges offer brands the opportunity to be more inclusive and promote diversity in the beauty industry.
