As a retailer of sports equipment, apparel and accessories, Sports Experts wanted to bring attention to its sponsorship of the Montreal Marathon in a creative way. As such, it created 'The Scrolling Marathon,' which was set up as a "42.2 km website" for Internet users to scroll through.
To make the online marathon experience as life-like as possible, The Scrolling Marathon even simulated the real altitude of the Montreal Marathon, adding a bit of resistance to one's downward scrolls.
In all, about 15,000 people participated in The Scrolling Marathon, and those who were able to make it to the virtual finish line were rewarded with sports gear that they'd be able to use in the real world. Even though the "lazy athletes" to "run" the virtual marathon might not seem like the types to run a real-world marathon, the winners of The Scrolling Marathon might find themselves inspired to devote themselves to a new physical activity.
Social Media Marathons
More Stats +/-
Anime-Inspired Lunch Boxes
Aerodynamic Marathon Sneakers
Embracing the Future While Honoring the Past
Strategic Thinking and Creative Research
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.