Popular female-led dating app, Bumble, is introducing a physical meet-up space in New York City called 'The Hive.'
The month long pop-up instalment is designed to be a public space where dates can meet up safely and comfortably with the added benefit of soaking in Bumble's electric and laid-back vibe. The space is decked out in Bumble-themed decor, including a gold-plated wall that resembles a honeycomb, comfortable white couches and marble accents. The space will also host couple-centric events as well as feminist empowerment workshops.
The brand is attempting to remove the stigma from online dating by creating a space that people want to be apart of. The Hive is representative of the brand branching out from the virtual world and into the physical one.