Although the Snapchat feature that matches to a user's face so they can add a fun filter to their photos or videos has been around for sometime now, the 'World Lenses' update will allow them to apply the filters to just about anything.
As Josh Constine demonstrated in a short clip that he uploaded to YouTube, the well-loved vomiting rainbow face can even be added to clouds -- making it possible for users to share an oddly surreal version of reality with their followers.
In addition to World Lenses, other new Snapchat features draw from Instagram in that they give one the option to conveniently rewind a story and to share those that they view with others.
What's Driving This Trend
- Expanded Interactive Filters
- The ability to apply filters to more than just faces creates opportunities for filter companies to create filters for different objects and locations.
- Surreal Reality Sharing
- Sharing oddly surreal versions of reality with followers presents opportunities for businesses to create viral marketing campaigns.
- Story Rewind Option
- The ability to conveniently rewind a story presents opportunities for businesses to create more engaging and interactive content for their followers.
Who This Affects Most
- Social Media
- The new Snapchat features presents opportunities for social media platforms to improve user experience and keep up with competitor offerings.
- Augmented Reality
- The ability to apply filters to real-world objects presents opportunities for augmented reality apps to create more immersive experiences.
- Marketing and Advertising
- The surreal reality sharing trend presents opportunities for marketing and advertising companies to create viral campaigns that engage users and drive sales.
