UW-Green Bay is Sharing University Acceptance on Snapchat

 - Dec 9, 2016
References: uwgb.edu & prexamples
To this day, students still check the mail frequently to see if they've gotten any formal university acceptance letters, but the University of Wisconsin Green Bay is aiming to bring this practice up to date through the use of social media.

This year, any students who provided UW-Green Bay with their personal Snapchat handle are eligible to receive a snap via Snapchat from the school, confirming their acceptance with on-campus photos paired with celebratory messages like: "Congrats!! You're accepted to UWGB!!!"

Snapchat continues to be one of the best social platforms for reaching young demographics. As such, it's now being used for hyper-targeted communications that offer everything from sales to job offers specifically for students and other young users of the social photo- and video-sharing app.