Recently, a new MikMak campaign was created to help retailers take advantage of the story features that are available on Instagram and Snapchat.
Unlike others who have been using the social apps to their advantage by prompting users to swipe up if they'd like to be redirected to a purchasing page, the new MikMak campaign takes advantage of a product called Attach. As the CEO of MikMak claims, consumers who have to swipe up on stories to buy are less likely to stay on a purchasing page, as they generally look at stories for entertainment purposes.
By adapting this feature to allow consumers to swipe up to access catchy infomercials instead, the new MikMak Attach campaign ensures that they're entertained while also giving them the opportunity to conveniently purchase products.
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