Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

L'Oréal Paris Launched a Valentine's Social Filter to Prompt Engagement

During Valentine's Day, L'Oréal Paris launched an interactive filter on Snapchat that promoted its most recent range of lip, eye, and face products.

The branded lens allowed consumers to share their artificially makeup-covered faces with their friends, which helped to promote the products that are included in the brand's new line by showing them how they might look on each person. In addition to the branded filter, L'Oréal Paris featured four different ads on its live story to work to the same effect.

Vice President of Integrated Consumer Communications, Kristen Comings, explained the endeavor by saying: "We are excited to build on our leadership in digital innovation to include a lens that is truly interactive, and that prompts subsequent sharing and engagement. The lens was specifically designed to be inclusive so that everyone can take part - whether sending to a significant other, family member or a friend."