L'Oréal recently launched the inaugural AR lenses for the Snapchat desktop app. The content can be found in the ‘Beauty ‘ second of the Snapchat camera. The AR lenses allow Snap users to try on products from various brands including, Garnier, Lancôme, L'Oréal Paris, as well as Maybelline.
The AR lenses are divided into different categories related to the product type. Some of the categories include hair colors, makeup, fragrance, and skincare products.
The new promotion from L'Oréal can interest consumers, as it allows them to see how products would look on them. Additionally, the promotion also speaks to the popularity of the Snap app for desktop, as a platform to showcase products.
Image Credit: Snap
L'Oréal Created the First Ever Ar Lenses for the Snap Desktop App
Daniel Johnson — May 4, 2020 — Tech
References: loreal & mobilemarketer