L'Oréal recently launched the inaugural AR lenses for the Snapchat desktop app. The content can be found in the ‘Beauty ‘ second of the Snapchat camera. The AR lenses allow Snap users to try on products from various brands including, Garnier, Lancôme, L'Oréal Paris, as well as Maybelline.
The AR lenses are divided into different categories related to the product type. Some of the categories include hair colors, makeup, fragrance, and skincare products.
The new promotion from L'Oréal can interest consumers, as it allows them to see how products would look on them. Additionally, the promotion also speaks to the popularity of the Snap app for desktop, as a platform to showcase products.
Image Credit: Snap
Why This Trend Is Growing
- AR Cosmetic Lenses
- The use of augmented reality lenses for trying on cosmetic products is a disruptive innovation opportunity for the beauty industry.
- Snapchat Desktop App
- The integration of AR lenses in the Snapchat desktop app presents a disruptive innovation opportunity for social media platforms.
- Product Try-on
- The rising trend of virtual product try-on experiences offers a disruptive innovation opportunity for the retail industry.
Industries Being Reshaped
- Beauty
- The beauty industry can benefit from the use of AR lenses for virtual product try-on experiences.
- Social Media
- Social media platforms can capitalize on the integration of AR lenses to enhance user engagement and brand promotion.
- Retail
- The retail industry can leverage virtual product try-on experiences to improve customer experience and increase conversion rates.
