'Six Days, Seven Nights' is a four-part Snapchat campaign unveiled by hotel brand Marriott International last month. Appealing to social media users' short attention spans, the series of segments -- described as "snapisodes" -- aims to engage Millennials seeking authentic, fun and engaging content.
Each of the ads in the hotel's four-part Snapchat series is hosted by a different social media influencer, captured as they travel to various destinations around the globe. Each influencer also gets a chance to stay at a Marriott International hotel location and shares their experience virtually with fans.
“We know loyalty is about building a relationship and this was an opportunity for us to introduce Marriott Rewards to a new generation of travelers,” said Marriott International's senior director of social and digital marketing Amanda Moore. In addition to drawing in younger audiences, this unique social media campaign also promotes the hotel chain's Marriott Rewards loyalty program effectively.