Deakin University, a post-secondary institution that's situated in the Australian state of Victoria, released a short promotional video dubbed 'Think Young.'
Highly saturated, the video makes use of bold hues of neon pink, purple and indigo. These colors form a graphic representation of a wall of pillars, which a young man stares at from afar. A female narrator speaks over calming music throughout the ad, considering the innovative practices that the post-secondary institution incorporates. With both its strong visual representation and the narration that paired with it, Think Young shows that Deakin University is well-suited to those who are looking for a powerful creative outlet that will allow them to reach their full potential.
Due to its unconventional look, this ad allows the Australian school to standout in a "cluttered University advertising landscape."
What Makes This Trend Stand Out
- Bold Color Advertisements
- The use of bold, highly saturated colors in advertising creates an opportunity for disruptive visual marketing strategies.
- Narrative-driven Promotions
- Incorporating a narrative into promotional material can create more engaging and memorable advertising.
- Innovative Institution Branding
- Using unique promotional materials, like Deakin University's 'Think Young' video, can differentiate from traditional marketing tactics and attract potential students.
Sectors Adopting This
- Higher Education
- Post-secondary institutions can benefit from disruptive branding strategies like those utilized by Deakin University.
- Marketing and Advertising
- Marketing and advertising agencies can explore creative and unconventional approaches after seeing the success of Deakin University's unique promotional video.
- Design and Visual Media
- The use of bold colors and graphic visuals in advertising campaigns showcases an opportunity for designers to create eye-catching and disruptive branding content.
