Kit Kat Brazil recently created a campaign that merged technology, games, and chocolate on two university campuses across Sao Paulo. The campaign, which was for the Kit Kat Chunky bar, engaged students in virtual staring contests in which the winner received a free bar.
To compete, students just had to walk up to the high-tech Kit Kat billboard on their own campus and use the touchscreen. The billboard, which was equipped with a camera as well, would then connect the student with another student on a nearby campus, putting each other on the opposing screen. After that, the goal was to go longer than the opponent without laughing.
The billboards on both campuses were equipped with facial recognition technology capable of immediately recognizing when someone laughed, and it automatically rewarded the stoic student with a Kit Kat Chunky.
Key Themes Behind This Trend
- Virtual Staring Contests
- Disruptive innovation opportunity: Develop games and competitions that merge technology and physical products to engage consumers.
- High-tech Billboards
- Disruptive innovation opportunity: Incorporate facial recognition technology into billboards to create interactive and engaging experiences for consumers.
- Integration of Technology, Games, and Marketing
- Disruptive innovation opportunity: Find creative ways to integrate virtual games and technology into marketing campaigns to attract and engage target audiences.
Where This Applies
- Food and Beverage
- Disruptive innovation opportunity: Capitalize on interactive technology to create engaging experiences for customers in the food and beverage industry.
- Advertising and Marketing
- Disruptive innovation opportunity: Explore how interactive billboards and virtual games can revolutionize advertising and marketing strategies.
- Technology and Gaming
- Disruptive innovation opportunity: Combine technology and gaming to create unique and engaging experiences for consumers in the technology and gaming industry.
