Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Kit Kat Brazil Awarded Students with Chunky Bars for Outlasting Opponents

 - Jan 10, 2017
References: creativity-online
Kit Kat Brazil recently created a campaign that merged technology, games, and chocolate on two university campuses across Sao Paulo. The campaign, which was for the Kit Kat Chunky bar, engaged students in virtual staring contests in which the winner received a free bar.

To compete, students just had to walk up to the high-tech Kit Kat billboard on their own campus and use the touchscreen. The billboard, which was equipped with a camera as well, would then connect the student with another student on a nearby campus, putting each other on the opposing screen. After that, the goal was to go longer than the opponent without laughing.

The billboards on both campuses were equipped with facial recognition technology capable of immediately recognizing when someone laughed, and it automatically rewarded the stoic student with a Kit Kat Chunky.