Casa Havana was a pop-up bar in London created for Havana Club, the Cuban rum brand. What separated that bar from other pop-ups is that it merged reality with digital technology, transporting attendees from the London bar to a humble room in Cuba.
The Casa Havana bar itself featured posters and murals created by Cuban artists, and the overall decor of the space was meant to evoke the ethos of the Caribbean island. However, the most striking aspect of the campaign was its use of virtual reality.
One of the rooms of Casa Havana was meticulously decorated in order to closely resemble an authentic Cuban apartment. After sitting down at the desk in the room, attendees were invited to don a VR headset that placed them in much the same room. After a moment, though, that room transformed into a truly authentic Cuban space, with views of palm trees out the window.