Sponsorship marketing has quickly become a popular method for brands to connect with consumers, but the 'Matchmade' marketing platform aims to take a more customized approach.
There are thousands of social media influencers to connect with, so 'Matchmade' works to help brands identify who would be the best one for them in order to create a partnership. Businesses can find relevant YouTubers for a specific campaign and help to create sponsorship marketing deals that are enjoyable for consumers to see. This helps to create a more authentic experience rather than just blindly creating campaigns based on demographics.
The 'Matchmade' platform works by utilizing algorithmic matchmaking in order to get businesses and brands connected to the right influencers that are in-line with what they want to do.