Currently taking place on Twitter, the BBC is hosting a Sherlock Live event, encouraging mystery fans to try out their own powers of deduction. The interactive Twitter experience consists of the BBC 1 account tweeting clues and other details of a case for followers to collect and solve.
The campaign also serves to advertise their show Sherlock, a contemporary version of the stories by Arthur Conan Doyle starring Benedict Cumberbatch and Martin Freeman, which recently began a new season. Sherlock Live (or #SherlockLive) began at 8pm GMT on Tuesday, January 10th. The mystery you can solve online is a clever way to engage with fans of the program as well as incorporating other Twitter users who may see the hashtag trending.
What Makes This Trend Stand Out
- Interactive Twitter Experiences
- Businesses can create interactive experiences, like Sherlock Live, that engage customers and incorporate social media platforms.
- Mystery-centric Campaigns
- Companies can tap into mystery and escape room trends by creating campaigns that allow customers to solve puzzles or clues.
- Cross-platform Promotion
- Marketing initiatives can simultaneously advertise content and engage online audiences through cross-platform promotional tactics.
Sectors Adopting This
- Media
- Media companies can use interactive social media campaigns, like Sherlock Live, to promote their shows and engage audiences.
- Entertainment
- Entertainment companies can create mystery-centric campaigns to capitalize on the popularity of escape rooms and puzzle-solving.
- Marketing
- Marketing agencies can use cross-platform promotion to advertise their clients' content while also encouraging online engagement.
