Tanqueray and Bridgerton are uniting to reinvent and modernize teatime as T-time. The Make it T-time collaboration celebrates the return of the hit Netflix show, and it invites fans to turn the traditional idea of teatime into fancy T-time.
The campaign is kicking off with an original video content series starring Tanqueray brand partner Joe Jonas, who learns "how to become a Bridgerton" with the aid of Jonathan Bailey (who plays Anthony Bridgerton) and Bridgerton superfan and comedian Phoebe Robinson. Fans have the chance to win Bridgerton-inspired experiences by sharing how they #makeitTtime with an original photo or video that depicts the best way of dancing, dressing, and drinking for T-time. Exclusive experiences include The Queen's Ball in NYC, a curated watch party complete with Regency-era décor, or a live oil painting session with friends.
Why This Trend Is Growing
- Reinventing Tradition
- This trend shows an opportunity for companies to take traditional concepts and update them for modern audiences through partnerships with popular media.
- Social Media Influencer Campaigns
- This trend presents an opportunity for brands to leverage social media platforms such as Instagram to increase brand awareness and engage with their customers.
- Branded Experiences
- This trend highlights the potential for brands to enhance consumer engagement and loyalty by offering exclusive branded experiences as part of their marketing campaigns.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can capitalize on the trend of reinventing traditional concepts to appeal to modern consumers by partnering with entertainment media to create unique experiences.
- Entertainment
- The entertainment industry can leverage this trend by collaborating with brands to create unique experiences for fans of their media properties.
- Event Planning
- This trend shows opportunities for event planning companies to create branded experiences that capitalize on the collaboration between popular media and brands.
