The 'Prada Resort 2017 Advertising Campaign' is filled with beautiful imagery. It opens to an elegant woman, who's shown sitting outdoors in a vibrant floral trench coat. Behind her is a black leather purse from the Italian designer brand.
Afterwards, the camera focuses its lens on a male muse, who walks through the streets in a long black coat. Throughout the entirety of the Prada Resort campaign, serene scenes of the man and woman swap back and forth, as they narrate by saying singular words and short phrases that summarize their day, items that they see as essential and more. Different leather purses debut throughout, with the man and woman both carrying a series of unique styles as the commercial progresses.
What's Driving This Trend
- Poetic Fashion Commercials
- There is an opportunity for fashion brands to use visually stunning and narratively powerful commercials to create an emotional connection with their audience.
- Gender-neutral Fashion
- There is an opportunity for fashion brands to explore gender-neutral styles in their designs and advertising campaigns.
- Art-inspired Fashion
- There is an opportunity for fashion brands to incorporate art-inspired designs and concepts in their collections and marketing efforts.
Who This Affects Most
- Fashion and Apparel
- Fashion brands can leverage the power of storytelling and striking visuals in their marketing campaigns.
- Luxury Goods
- Luxury brands can capitalize on the demand for aspirational storytelling and memorable brand experiences.
- Art and Design
- Art and design industries can collaborate with fashion brands to create unique and artistic designs that resonate with consumers.
