The 'Prada Resort 2017 Advertising Campaign' is filled with beautiful imagery. It opens to an elegant woman, who's shown sitting outdoors in a vibrant floral trench coat. Behind her is a black leather purse from the Italian designer brand.
Afterwards, the camera focuses its lens on a male muse, who walks through the streets in a long black coat. Throughout the entirety of the Prada Resort campaign, serene scenes of the man and woman swap back and forth, as they narrate by saying singular words and short phrases that summarize their day, items that they see as essential and more. Different leather purses debut throughout, with the man and woman both carrying a series of unique styles as the commercial progresses.