Kristen Wiig has Multiple Identities in the Pizza Hut Everyman Ad

 - Jul 26, 2017
References: creativity-online & adweek
Kristen Wiig's hilarious brand of comedy is the star of the new 'Pizza Hut Everyman' commercial by 'Droga5.'

In a fully integrated commercial, Kristen Wiig plays a number of characters -- young, old, male and female. As her first national ad campaign, Wiig worked closely with the Droga5 team to conceptualize each character she would play. The goal was to portray Pizza Hut as the go-to pizza joint for everyone. In the ad, she plays a motor-head, a cross fit junkie, a teenage girl, a Devil Wears Prada-esque female executive, a teen boy at prom and a rancher. Each character highlights her particular style of deadpan humor as she brings them to life.

In the ad, Wiig delivers lines about Pizza Hut's new competitive ordering system and promise to hire new drivers for hot, speedy home delivery.