Mount Franklin is an Australian spring water brand that is known for its suited mascot and humorous ads. The embodiment of freshness and purity, the water is locally sourced from springs across the country and is promoted with a fun and suggestive commercial that will appeal to Millennial audiences.
Starring a blonde and suited brand ambassador, the 'Perspiration Hydration' television spot captures the subject as he barbecues. In addition to a powder blue suit -- an outfit that appears too formal for a relaxed barbecue setting -- the actor also dons a printed apron that boasts an image of a shirtless chest.
The commercial concludes with the subject removing his apron, only to reveal a cut-out in his suit. The result is a half suited and shirtless look that is outlandish and unexpected -- a theme that will resonate with a younger audience who is likely to respond positively to this ad's bold humor.