In North America, IKEA USA is the go-to brand for many students who are entering college, and its Perfect ad is able to reflect that fact.
The commercial shows a student as she quickly rearranges the furniture in her dorm room, and makes sure the space is as neat as possible. As she's arranging furniture, IKEA's pricing pops up on the various items the student is looking at, or rearranging. At the end of the commercial, a fellow student comes into the room, revealing that it was him she was fixing her room up for, and the two of them are shown studying together.
IKEA USA's 'Perfect' ad is able to capture the small rituals that college students go through, creating a realistic commercial that still captures viewer attention.
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