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The New Swatch SKIN Campaign Boasts the Series' Minimalist Designs

 - Aug 16, 2017
References: swatch & youtube
This spring, a new Swatch SKIN campaign was launched to promote the brand's lightweight and flexible watch designs.

In order to create a message that would resonate with consumers, the brand released a short commercial that highlights the simplicity of the watches, and their ability to be integrated into virtually any ensemble.

The Swatch SKIN commercial does this by combining a variety of colorful shots that show how the watches can suit anyone's style, with the monochrome colorways easily integrated, and the lightweight designs making them incredibly comfortable to wear.

With the Swatch SKIN commercial, the brand promotes a minimalist aesthetic that values simplicity and functionality over the luxurious details that are often highlighted by other brands, making it standout to those who value well-made accessories without all the flair.