The New Swatch SKIN Campaign Boasts the Series' Minimalist Designs
Riley von Niessen — August 16, 2017 — Fashion
This spring, a new Swatch SKIN campaign was launched to promote the brand's lightweight and flexible watch designs.
In order to create a message that would resonate with consumers, the brand released a short commercial that highlights the simplicity of the watches, and their ability to be integrated into virtually any ensemble.
The Swatch SKIN commercial does this by combining a variety of colorful shots that show how the watches can suit anyone's style, with the monochrome colorways easily integrated, and the lightweight designs making them incredibly comfortable to wear.
With the Swatch SKIN commercial, the brand promotes a minimalist aesthetic that values simplicity and functionality over the luxurious details that are often highlighted by other brands, making it standout to those who value well-made accessories without all the flair.
In order to create a message that would resonate with consumers, the brand released a short commercial that highlights the simplicity of the watches, and their ability to be integrated into virtually any ensemble.
The Swatch SKIN commercial does this by combining a variety of colorful shots that show how the watches can suit anyone's style, with the monochrome colorways easily integrated, and the lightweight designs making them incredibly comfortable to wear.
With the Swatch SKIN commercial, the brand promotes a minimalist aesthetic that values simplicity and functionality over the luxurious details that are often highlighted by other brands, making it standout to those who value well-made accessories without all the flair.
Trend Themes
1. Minimalist Aesthetic - A growing trend towards minimalist aesthetics in product design creates disruptive innovation opportunities for brands to focus on simplicity and functionality.
2. Flexibility in Design - An emerging trend of flexible and adaptable designs in consumer products opens up disruptive innovation opportunities for brands to create versatile and customizable experiences.
3. Integration in Fashion - The trend of seamlessly integrating accessories into fashion ensembles presents disruptive innovation opportunities for brands to create products that effortlessly blend with various personal styles.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can leverage the minimalist aesthetic trend, creating feather-light and flexible devices that prioritize simplicity and functionality.
2. Fashion and Accessories - The fashion and accessories industry can seize the trend of integrating accessories into fashion by offering lightweight and versatile products that seamlessly enhance personal styles.
3. Product Design - The product design industry can explore the trend of flexibility in design, developing innovative solutions that allow for customizable and adaptable experiences across various consumer goods.
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