Iconic Swiss watchmaker Swatch has launched its new Clear Collection, an ensemble of timepieces that come equipped with entirely transparent bodies and NFC chip integrations.
In total, the collection consists of four watches: the Clearly Big Bold, Clearly Gent, Clearly New Gent, and Clearly Skin models. The Clearly Big Bold -- a definite standout of the collection -- comes with a frosted matter 47mm case and 30 meters of water-resistant protection.
All models feature a bio-sourced plastic case, four-pronged stacked lugs, and a bezel, which comes accented by internal hands in a primary color scheme. In addition, wearers can use the built-in NFC chip to make contactless payments. Overall, the entire collection has a distinctly retro feel that draws inspiration from Swatch's '80s-era heyday.
Image Credit: Swatch
What's Driving This Trend
- Transparent Timepieces
- Opportunity to explore new materials and technology for innovative watch designs.
- NFC Chip Integration
- Opportunity to integrate other technological features into traditional watch design.
- Retro-inspired Aesthetic
- Opportunity to capitalize on nostalgia for past eras in product design and marketing.
Who This Affects Most
- Fashion
- Opportunity for fashion brands to experiment with transparent and innovative materials in watch design.
- Technology
- Opportunity for tech companies to collaborate with watchmakers to integrate additional features that go beyond timekeeping.
- Marketing and Advertising
- Opportunity to tap into the nostalgia and retro-inspired aesthetic to appeal to consumers and differentiate brands.
