D.L. Evans Bank, a financial services company that's based in Burley, Idaho, launched a commercial that aims to appeal to consumers who are within the Millennial demographic.
The short commercial follows a young man who's spending the day golfing, who quickly talks viewers through some of the benefits that he's gotten through the financial services company. A few of the positives that he mention is the bank's lack of monthly service charges for students without a minimum balance, as well as its focus on the community where it's located.
With this short 30-second commercial, D.L. Evans Bank efficiently shows why it's a great option for Millennials who are frustrated with receiving excess charges for simply having an account.
Key Themes Behind This Trend
- Community-focused Banking
- D.L. Evans Bank's commercial highlights the increasing trend of banks targeting the Millennial demographic by offering community-focused services.
- No Monthly Service Charges
- The commercial demonstrates the rising trend of financial institutions eliminating monthly service charges to attract younger customers.
- Localized Marketing
- D.L. Evans Bank's commercial exemplifies the trend of banks leveraging localized marketing to connect with the Millennial audience.
Where This Applies
- Banking
- Banks have an opportunity to disrupt the industry by catering to the needs and preferences of Millennials through community-focused services and no monthly service charges.
- Financial Services
- Financial services companies can adopt a localized marketing approach to better engage with Millennials and highlight their unique offerings.
- Advertising
- There is scope for disruption in the advertising industry by creating campaigns that showcase the value of community-focused banking services while targeting the Millennial demographic.
