Chuck Norris and Fiat Professional have teamed up in an attempt to make the latter more relevant online and on TV. Fiat Professional is the Italian automaker's line of commercial vehicles, think vans and work trucks. The Professional line isn't available in the U.S., which means the new Chuck Norris Fiat ads won't be broadcast stateside.
Instead, the Chuck Norris and Fiat Professional campaign will run throughout the EMEA region (Europe, the Middle East and Africa). There's no word on what the ads will consist of, but a fair guess might be that they'll play off the Chuck Norris memes that have dominated the Internet since 2005. Norris joins fellow action movie stars Vin Diesel (Dodge) and Dwayne "The Rock" Johnson (Ford Service) in his new role.